
John Elbing
Life Architect • Storybuilder • Strategy Coach
I’m passionate about one thing: helping people understand themselves—and then figure out what comes next.
Born in the U.S., raised in Switzerland, I’ve zigged and zagged through careers—from coding and finance to marketing and startup life—always building new skills and refining my map of what’s possible. I hold an MS in Computer Science, an MBA in Finance, and certifications in Design Thinking and the StoryBrand storytelling framework.
Over the years, I’ve coached dozens of entrepreneurs, executives, and creatives—not by handing them a blueprint, but by helping them build their own. I’ve launched two startups, managed complex projects, and learned that life design is not a luxury; it’s a daily practice.
This book is a distillation of everything I’ve learned: the tools, the mindset, the joy of experimenting, failing, adjusting—and building a life that fits. I’ve been designing my life for decades—now I’m inviting you to build yours, too.
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Luisa Colombo
People & Organizational Developer, Agile HR Practitioner.
I am passionate about people, their development and the mechanics of human being interactions. Curious and enthusiastic by nature, I like exploring new options and opportunities and my life-view looks like an exciting learning journey. I enjoy constantly asking myself and my coachees: “What do you want to grow into next?”
With a solid background in economics, I have more than 15 years’ experience working within organizations, mainly in HR functions. I combine my background in human resources, coaching and organizational development, with innovative Agile practices.
I have coached leaders and teams to unlock their potential, learn new skills and find innovative ways to boost their performance. I have helped executives and professionals to take ownership, design their career and shape their future.
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